Market Sizing & Market Potential

Understanding the market potential for your business is essential to making business decisions that keep your business running between the ditches. Overprojections can lead to overproduction, while underestimations can stifle growth. Before diving into a new market, entrepreneurs and organizations first need market sizing to estimate how much profit they could potentially earn from a new business, product or service.

What This Session Includes

This session will include a review of basic principles all business owners need to know when evaluating the market of their business. Using these principles, this session will by explore the 5 Essential Steps to Estimating Market Size.

Learning Labs - Learn More

Learn More

Thank you for your interest in our Learning Labs educational sessions. These sessions will be scheduled on an as-needed basis as a cohort minimum is reached. Please indicate the timeframe in which you are seeking to participate in this session.
    these labs are available to NEXT supported companies- if you are not currently supported by NEXT, please complete our Connect Form and we will be in touch with you.
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