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How Marketing is like Battleship

By November 28, 2018February 18th, 2020No Comments

By Chris Manley, CEO, Engenius

The game Battleship has been around for quite some time. In fact, long before Milton Bradley introduced the plastic version with pegs and plastic ships, Battleship was a paper and pen game produced under a number of different names. Now you can get the electronic version, the mini version, or even play it on an array of gaming platforms like Xbox.

No matter how you play the game, the premise stays the same. You place your ships within a defined grid, with each ship taking up between two and five squares of the grid. Your opponent does the same. Once you’re both done, you begin firing at your opponent’s ships, trying to sink each one. To sink one, you must successfully fire on each square taken up by the enemy ship. To mark this on your own board, you place white pegs for “misses” and red pegs for “direct hits”. The first player to sink all of the opponent’s ships wins.

Marketing is a lot like Battleship in some ways that may not immediately rise to the surface. Let me unpack that a bit.

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