Sales is all about knowledge.
Knowing yourself, knowing your business goals and identity, and knowing your customer.
In our last post, we shared a course called The Art of Sales, a program designed to fast-track you to proficiency in sales. This next course recommendation picks up where that one left off. Customer Segmentation and Prospecting launches into a framework of knowledge, skill, and discipline to get you acquainted with who your customers are, what market they are in, and how to talk to them. I love that this course shares conversation cues and clues, explaining how to best use your time on the right people, and how not to waste the time of yourself and others.