‘Let’s Keep It Local’

With beta testing out of the way, the targeted marketing app Locally Epic officially rolls out.

A chance meeting in 2015 between Locally Epic founder Chase Michaels and what he thought was a random person handing him a business card at the Hilton Head Island Chamber of Commerce has positioned the area-specific marketing tech startup for an expansion Michaels couldn’t have foreseen.

That random person turned out to be Dave Ropes, a marketing expert with quite the resume.

Ropes is a former senior vice president at Reebok. There, he oversaw the Reebok pump campaign and developed the “Dan and Dave” campaign, featuring decathletes Dan O’Brien and Dave Johnson, for the 1992 Barcelona Olympics. He’s also a former vice president of marketing and advertising for Ford, the former Pizza Hut marketing and advertising head who led the personal pan pizza campaign, and vice president of advertising for Pepsi.

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